Virtual staging ROI
for real estate agents.
From $0.30 per image.
AI virtual staging that turns empty or dated rooms into buyer-ready showcases. Then turn them into video walkthroughs — all before your next showing.
MLS-compliant · Watermark-free on Pro · Commercial licence included · 40 design styles · Results in 30 seconds
The numbers
How much does virtual staging cost?
Depends who you ask.
Traditional staging
BoxBrownie / per-image services
InstantRoom Pro
*3-room listing = $0.90 total. See full pricing details at instantroom.app/pricing.
What's included in Pro
Everything agents need.
Nothing they don't.
Virtual Staging
Furnish empty rooms with realistic AI-placed furniture in 30 seconds. 40 professional styles from Modern Luxury to Japandi.
Make Video
Turn any staged photo into an animated video walkthrough for Instagram, TikTok, and Facebook. Video listings get 403% more inquiries.
HD Upscale (4K)
Enhance staged images to print-quality 4K resolution — perfect for brochures, yard signs, and large-format marketing materials.
4 Variations Per Image
Each generation produces 4 different design interpretations. Compare Modern Luxury, Scandinavian, Japandi, and Coastal side by side — choose the one that fits your buyer.
40 Design Styles
Modern Luxury, Japandi, Scandinavian, Coastal Retreat, Industrial Loft, Bohemian, Mid-Century Modern and 33 more — appeal to every buyer demographic.
Commercial MLS Licence
Pro and Agency plans include a full commercial licence. Use images on MLS, Zillow, Realtor.com, print marketing, and client presentations — no extra fees.
Works for every listing type
Four transformation modes
built for real estate.
Vacant properties
Stage empty rooms
Buyers struggle to visualize scale and purpose in empty rooms. Fill vacant spaces with AI-placed furniture that looks photorealistic — no trucks, no scheduling, no deposit.
Best for: New construction, inherited properties, investment flips
Declutter & restyle
Refresh occupied homes
Sellers' personal items and dated furniture reduce perceived value. Digitally replace the entire interior with a modern layout — without touching a single piece of furniture.
Best for: Lived-in listings, dated interiors, estate sales
4 variations per generation
Show multiple styles
Different buyers have different tastes. Generate Modern Luxury, Scandinavian, Coastal, and Japandi variations of the same room in one click to cast the widest net.
Best for: Luxury listings, repositioning properties mid-campaign
Patios, decks & yards
Stage outdoor spaces
Bare decks and patios underperform in listing photos. Add outdoor furniture, planters, and lighting to show buyers the outdoor living potential they actually want.
Best for: Homes with decks, patios, pools, or large yards
Three steps
From listing photo to
staged MLS image in 30 seconds.
Upload your room photo
Use any listing photo — vacant, occupied, or cluttered. JPEG, PNG, or HEIC from your phone or camera. No minimum resolution required.
Choose style and transformation mode
Pick from 40 professional styles. Select Virtual Staging, Full Restyle, or Color Refresh. Pro generates 4 variations automatically.
Download, Make Video, or upscale to 4K
Get watermark-free images in 30 seconds. Optionally convert to video for social media or upscale to 4K for print. Label as "Virtually Staged" on MLS.
MLS compliant — by design
NAR guidelines allow virtually staged listing photos as long as they are labeled “Virtually Staged” in the description and do not misrepresent the physical structure of the property. InstantRoom is built around this requirement.
Always label virtually staged photos in your MLS listing description. See your local MLS rules for specific disclosure language requirements.
Simple pricing
Stage your whole book of business
for less than one BoxBrownie room.
Free
30 images/month
- 30 images per month
- All 40 design styles
- 30-second results
- 1 variation per image
- Watermark on images
- Commercial licence
- Virtual Staging modes
- Make Video
- HD Upscale (4K)
Pro
$0.30/image · 50 images/month
- 50 images per month
- No watermarks
- Commercial MLS licence
- 4 variations per image
- All 40 design styles
- Virtual Staging modes
- Make Video
- HD Upscale (4K)
- 2K HD resolution
Agency
$0.25/image · 200 images/month
- 200 images per month
- No watermarks
- Commercial MLS licence
- 4 variations per image
- All 40 design styles
- Virtual Staging modes
- Make Video
- HD Upscale (4K)
- Priority support
Pro starts at $14.99/month. If virtual staging helps close one additional listing at a $300 commission split, that's a 10× return in month one. Most agents close the math in their first staging.
No setup fees. Cancel anytime. Prices in USD.
From agents using it
Listing photos that
close deals.
“I used to spend $2,500 staging every vacant listing. Now I stage everything in InstantRoom before I even leave the property. My clients think I'm a magician.”
Sarah M.
Realtor, Austin TX
“Listed a 3-bed condo with AI-staged photos. 14 showings in the first weekend, under contract $12K over ask. The Make Video for Instagram got 8,000 views.”
James T.
RE/MAX Agent, Denver CO
“The occupied home refresh mode is incredible — I can digitally declutter a seller's messy home before the photographer even arrives. Saves every conversation.”
Lisa R.
Keller Williams, Phoenix AZ
40 design styles
A style for every buyer demographic
From first-time buyers who want Scandinavian simplicity to luxury buyers who want Modern Glam — choose the look most likely to resonate with your target market.
FAQs
Common questions
Is virtual staging allowed on MLS?
Yes. Virtual staging is widely accepted on MLS listings provided the images are labeled "Virtually Staged" in the description — per NAR guidelines. InstantRoom only adds furniture and decor; windows, doors, walls, and room dimensions are never altered, ensuring your photos meet MLS disclosure requirements.
How much does AI virtual staging cost per image?
InstantRoom Pro costs $14.99/month (annual plan) for 50 images — $0.30 per staged image. Compare that to BoxBrownie ($24 per room) or traditional physical staging ($2,000–$5,000 per property). Month-to-month is $29.99/month.
Is virtual staging worth it for real estate?
Yes. NAR data shows staged homes sell 73% faster and for 5–23% more than unstaged properties. Buyers spend 3x longer viewing staged listings online. At $0.30 per image (annual Pro), the ROI on a single additional offer more than covers a year of subscriptions.
What virtual staging software do real estate agents use?
Popular tools include BoxBrownie, Virtual Staging AI, and Stuccco. InstantRoom differentiates with faster turnaround (30 seconds vs 24–48 hours), a broader style library (40 styles), Make Video for social tours, HD 4K Upscale, and 4 design variations per generation — all included in Pro.
What is the Make Video feature?
Make Video converts your AI-staged photo into a short animated walkthrough clip — ideal for Instagram Reels, TikTok, and Facebook property tour posts. Video listings generate 403% more inquiries than photo-only listings. Included in Pro and Agency plans.
What is HD Upscale and why does it matter for listings?
HD Upscale (4K) enhances your staged image to print-quality resolution — perfect for brochures, signage, and large-format marketing. Pro and Agency plans include unlimited 4K upscaling at no extra cost.
What rooms and property types can I stage?
Living rooms, bedrooms, dining rooms, kitchens, home offices, bathrooms, basements, outdoor patios, decks, and yards. Any photo you can take, we can stage — including exterior landscaping shots.
Can I virtually stage an occupied home with existing furniture?
Yes. Use Full Restyle mode to digitally replace dated or cluttered furniture with a modern interior. Or use Color Refresh to update paint and textiles while keeping the existing layout. No physical staging, no awkward conversations with sellers.
Do I get multiple design options per image?
Pro and Agency plans generate 4 design variations per generation — so you can compare Modern Luxury, Scandinavian, Japandi, and Coastal in one click. Pick the version that best matches your target buyer.
Can I use these photos commercially on MLS and marketing?
Yes. Pro and Agency plans include a full commercial licence covering MLS listings, print marketing, social media, and client presentations. Free tier images include a watermark and are for personal use only.
How does InstantRoom compare to BoxBrownie or Virtual Staging AI?
BoxBrownie charges $24 per room with a 24–48 hour turnaround. Virtual Staging AI focuses on furnishing empty rooms only. InstantRoom generates results in 30 seconds, includes Make Video, 4K Upscale, decluttering of occupied rooms, 40 design styles, and 4 variations per generation — all for $0.30/image on the annual Pro plan.
Is there a free trial?
Yes. Every account gets 30 free AI images per month (no credit card required). Free tier includes a watermark. Pro (from $14.99/month) removes watermarks, adds commercial licence, Make Video, HD 4K Upscale, and 4 variations per generation.
Get started today
Your next listing deserves
better staging photos.
30 free images per month. No credit card required. Stage a room now and see why agents are dropping BoxBrownie.
30 free images/month · No credit card required · Cancel Pro anytime